SEO Tips and Tricks You Need To Know To Increase Your Traffic

Do you want a successful blog with lots of visitors? In that case, you need to master SEO techniques. Indeed, SEO is critical for businesses who want to increase their visibility to get more clients, partners and vendors. SEO will help you to get higher rankings in search engines such as Google, Yahoo! And Bing.

What are the SEO tips and tricks that will help your website to be more visible? This article will tell you all the SEO tips and tricks you always wanted to know.

Why is SEO important?

SEO stands for Search Engine Optimization. It enables you to increase the quality and quantity of your website traffic. It is also essential to the exposure of your brand through non-paid traffic on search engines, also known as organic traffic.

SEO is important for your business because organic search results appear more credible to savvy searchers and receive more clicks than paid advertisements. Indeed, SEO has 20 times more traffic opportunity than pay-per-click on both mobile and desktop.

Moreover, SEO is the only online marketing channel which pay dividends over time. If you regularly provide helpful content for your audience, your traffic can increase and snowball over time. On the contrary, paid advertisements need persistent funding to send traffic to your website.

That’s why you need to optimize your website so that your content will be properly indexed and displayed in search results. To do so, you must be proficient in SEO and master essential techniques to improve organic traffic to your website.

6 SEO Best Practices to increase your organic traffic

To increase organic traffic to your website, you need to master the following SEO best practices.

Always improve your existing content

When you start publishing content on your website, it is rarely perfect. Indeed, your content can miss important points that hinder your page’s ability to perform well in search engines results. That’s why you should constantly improve the content of your pages, so that it remains relevant in time.

One of the most performant ways to improve your existing content relies on keyword research. You must find the right keywords that will help your content to get higher rankings. You can use keyword research tools such as Google Keyword Planner, Semrush, Ahrefs or Jaaxy to get the keywords with top-ranking results.

Add internal links to your pages

Internal links are backlinks that connect one page of your website to another. They help your audience to easily navigate from page to page on your website. They also distribute link authority throughout your website.

If you started publishing content on your website some time ago, there are chances that you did not add internal links to your pages. To improve your rankings, it’s recommended that you add some links to your old pages. You must also start to systematically add internal links on your new pages.

Another way to use internal links in your content is to fix pages with broken backlinks. Backlinks to dead pages are wasted as they don’t help the page to rank higher. However, you must ensure that the dead pages have high-quality backlinks.

There are three ways to fix broken backlinks:

Repost your blog posts on different formats

If your blog post already has lots of organic traffic through keywords and internal links, then it will be a good candidate for reposting. When you repost your content on a different format (e.g. turning your blog post into a video), you can embed your video on your blog post.

You will also attract more visitors on your video and get higher rankings on Google thanks to the video carousel. That’s why you shouldn’t hesitate to be more interactive on social media (YouTube, Instagram, Facebook) and publish videos on these platforms.

Add images in your content

Images take an increasing place in SEO techniques, as we are moving into an age of visual search. They help to give context to your content. Thanks to the right images, your audience will have a better understanding of your written content. Images also break up large blocks of text and make your content more readable.

Choosing the right images improves the user experience on your website. For this reason, it is very important to master some SEO techniques to get the most of them in the performance of your content. Indeed, they improve your overall ranking, visibility and optimization on search engines.

And this means that you have to carry out several tasks to ease Google’s algorithm batch such as correctly naming files, adding and optimizing alt texts, and reducing file sizes.

The optimization of alt texts is very important as far as images are concerned. Alt texts are descriptions of what the images are showing in your content. They help to improve your website’s SEO performance by adding relevancy signals to your pages. They also enable search engines to better understand the contents of your images.

The alt texts can be added in all the platforms where you publish your content such as WordPress, Shopify, Wix or Magento.

Too many people don’t understand the power of images and alt texts in their content. That’s why you need to implement the following SEO best practices to add alt texts on your images:

More SEO best practices can be used regarding the use of images in your content, such as:

Install a cachin plugin

Caching helps speed up your website for your visitors. This can improve your website’s ranking on search engines for two reasons. First of all, page speed is a ranking factor on mobile and desktop as far as user experience is concerned. Second, the bounce rate of your visitors decreases if your page load time goes down as well.

Installing a cachin plugin in WordPress is easy and only takes two minutes. You will have to look for “WP Super Cache” in your plugins.

Perform an annual content audit

Content audits include analyzing all pages on your websites to decide of they should be kept as they are, updated, consolidated or deleted. This annual audit will help you to tremendously increase your organic traffic.

For websites using WordPress, you can conduct content audit with Ahref’s free plugin. Once you install it, you will just have to follow their instructions. The plugin will give you suggested actions for each blog posts and pages.

Practices to avoid to get higher organic traffic

There are practices you should avoid if you want to improve your organic traffic and your visibility on search engines. Below is a recap of practices to avoid according to the Guidelines of different search engines webmasters.

Hire a SEO expert to improve organic traffic to your content

If you are lost with SEO techniques or if you don’t have time to properly implement them, you can ask an SEO expert to help you out.

In a few words, mastering seo techniques will help you to improve your content. You need to apply several SEO tips and tricks regarding your content, your images, and your internal links.

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