7 Beginners Startegies For Starting Digital Marketing

In this post, I’m going to share with you 7 digital marketing strategies that I have personally used and gotten results with. And if there’s only one thing that you take away from this blog post, it’s to not try all of these at once.

You feel me? Don’t do that!

Instead, pick one of these strategies, experiment and master the channel before moving on to the next. SEO, Social Media Marketing, Email Marketing, Pay Per Click advertising and so on. Where do you start and how do you use these to get more traffic to your website/business?

If you’re a beginner to digital marketing and you want to cut through the noise, then keep reading because I’m going to show you how all of these work based on years of experience. Let’s get right into it.

So before we dig into these strategies, you need to make sure that you’re adopting today’s mindset of the consumer. Today, we live in a “content first” world. People are looking for information before they buy.

So you need to really put yourself in the buyer’s shoes rather than allowing yourself to get blinded by how great you think your products and services are. That doesn’t make the money anymore. You have to start pulling out content.

You get?

Yeah, Yeah, you do! Okay good.

So, the mentality you need to adopt is to help people rather than trying to cold sell them. When you help people solve problems through free and valuable content that’s relevant to your business, you reach larger audiences and build trust.

The best part is that you get the opportunity to show people how your products and services can help them solve their problems and fulfill their desires and needs.

Table of Contents

• Digital Marketing Strategies
  •  A) Blogging
  • B) Video Content
  • C) Social Media Marketing
  • D) Paid Advertising
  • E) Podcasts
  • F) Email Marketing
  • G) Forums and Community Boards
• Conclusion

Digital Marketing Strategies

 A) Blogging

The first internet marketing strategy is blogging with SEO in mind.

Now, blogging isn’t writing about what you did today or even something more noble like an aha moment you had. That’s a diary.

But don’t get me wrong.

This kind of content can work well if you have an existing and loyal audience. But for most of us that just want to get more traffic, leads, and sales we need to intentionally target problems that our target audience wants to solve.

In the world of Blogging, this whole process can be summed up as a technique called keyword research. Let me tell you two clear-cut examples on how keyword research works.

In the first example, let’s say you sell physical skincare products like body scrub, body creams, face cream, face mask and all. What do you think future customers might be searching for on Google?

Probably questions like:

* Why is my skin dry?

* How to remove pimples?

* How to turn white?

Smiling 😊 here. It’s obvious now, some people wants to turn white.

These are all very real problems and people are looking for solutions. Questions like these gets searched on Google thousands of time. Now, the best part about these specific queries is that you can help people solve their problems, while integrating products from your store in the content.

So help your readers interpret the problem and offer product solutions within your post.

“How to remove pimples” would be super easy way to sell your pimples removal soap or cream. They’re already showing you intent to buy, so it’s unlikely that they’ve already purchased any and peripherals.

Alright, second example.

Let’s say you’re a real estate agent and you’re compensated when someone buys, sells, or rents a property. Now, the thing that most agents do is boast about how many homes they’ve sold or how they won an award that you nor I have never heard of.

My point is that the average buyer or seller doesn’t care. And to prove my point, no one is searching for things like: which realtor won the most awards in Lagos? But again, potential customers are looking for solutions to their problems.

Problems like:

* How to invest in real estate?

* How to buy a house?

* What amount is needed to buy a great house?

And again, these all have the potential to attract a massive audience. By ranking on Google for something like “how to invest in real estate,” you’re now attracting potential buyers with deep pockets money and they likely have intent to buy.

Content on “how to buy a house” would likely require the work of an agent at some point, which could be you.

“What amount is needed to buy a house” is a great way to show that your knowledge and intentions go beyond making a sale. The best thing about blogging for SEO is that once you rank, you’ll be getting free, consistent and passive traffic from Google.

In fact, this post that you’re reading right now was chosen because I can see that people are specifically looking for digital marketing strategies for beginners.

If you’re new to SEO, I highly recommend reading my SEO for beginners post here. Which will give you a nice overview of what SEO is, how it works, and how you can get it to work for you.

B) Video Content

Let’s move on to the second strategy, which is to invest in video content, specifically on YouTube. YouTube is the second most visited search engine in existence.

To top that off, video carousels nearly doubled in 2017 in Google’s search results. Video isn’t just the future. It’s the present. And the same principle of helping potential customers works for video too. When people go to video search engines like YouTube, they’re looking to find answers to their questions.

For example, if you bought a so-called “new” iPhone X on Jumia, you might search for “iPhone X unboxing” and see if all of the contents are in the box.108,000 searches are happening each month globally on YouTube alone for this keyword.

To come up with topic ideas that people are searching for in your niche, head over to H-Supertools Keyword Research Free tool, switch the search engine to YouTube and search for a broad keyword in your niche.

 

Now, when you’re creating your videos, try and keep the fluff out and pack in as much necessary value as possible using the related keywords you’ve gotten from H-Supertools. With that, your videos will start making sales for you.

C) Social Media Marketing

Rather than covering every social media network, I want to pass on a couple of important tips that’ll help you grow your social channels.

The first is to focus on just one social media channel when you’re just starting out. It takes time to build a following. But numbers aren’t everything.

What you want is a loyal following. When you dip your toes into every possible social media network out there, your attention gets divided and the results get diluted. So which social media marketing channel do you choose?

Which one will you love to start with? Type it in the comment section below and let me see how I can help you scale it ASAP.

That leads us into the second tip, which is to go where your target audience is and cater to the platform. If you have to choose just one social network, it’s not about choosing the one with the most active users. It’s all about understanding the audience that’s there and if you can serve the reason for them being there.

You really need to think about why someone is logging into the specific social media network.

For example, people usually go to YouTube to learn how to do something, or to be entertained. But Facebook is different. Think about it. Have you ever logged onto your Facebook account, hoping that you would see an unboxing tutorial?

Or better yet, have you ever opened your Facebook app hoping you would find a limited time offer that’s 97% off, only for the next 37 minutes?

Probably not.

People don’t check Facebook with their credit card in hand. People like and share things that are helpful, interesting, shocking or funny. So if you’re going to try and bring people into your world, present your message as a story, video, or something else that’ll likely stand out from the endless feed of vacation vanity shots.

Pinterest on the other hand is primarily a social search engine where people can control what they want to search for. The primary intent of users on this platform is to get inspired, learn things, and plan to do things. So create content that caters to their intent for being there.

If this is your audience, take advantage of a less competitive landscape from both an ads and organic perspective.

Related post: How To Start An Online Business From Scratch In 30 Days

D) Paid Advertising

When it comes to paid advertising, please do not throw your money blindly into an ad network because you read that it was good.

What works for one person won’t necessarily work for the next person. Instead, think about the ABCs of paid advertising.

A is for Audience

B is for Budget, and

C is for Commerciality.

I’ve already covered the audience part. You want to engage on social networks where your target audience hangs out.

Budget is the next one.

Bloomberg reported that Google and Facebook own a combined 58% of the $111 billion dollar market. Now, the way ads work are usually based on auctions. The more advertisers there are, the more expensive it gets for you and I. So let’s say you’re in the ultra competitive industry of weight loss.

If you search for that keyword in Keywords Explorer with Google set as the search engine, you’ll see that the cost per click from Google Ads is $20! Just saying, remember, this is just an example but it’s likely to be true because the weight loss industry is a very competitive one.

So if you have an ad budget of let’s say $1,000 per month, then you’d only be able to get 50 clicks before your budget was exhausted. Instead, you can do two things:

The first option is to look for keywords that have a lower cost per click. Just go to the h-supertool to see all keywords in your keyword database that contain your target keyword.

Next, set a filter to only show keywords that have a maximum cost per click of something lower like $5. From here, you can filter through the list and see if there are some more lucrative opportunities rather than spending $20 per click.

The second option you can do is experiment with less popular ad platforms where your target audience might be.

Finally is Commerciality.

Now, all major ad platforms are able to bring ROI (Return On Investment) for their advertisers. Otherwise, they wouldn’t exist.

But you have to find a way to bridge the gap between the intent of the platform and how you monetize your products. And the solution is going to be content.

For example, let’s say you sell furniture kinds of stuff and think that Pinterest will be a good platform to run some ads. In my opinion, it wouldn’t be a good idea to advertise a bunch of links to high-end boutique stuff like dinning tables and wardrobe.

Instead, blog posts could work really well here since people log on to Pinterest mainly to get inspired, and learn new things. Here’s what that bridge might look like. Pinterest ads would be the discovery tool. You pay them money and they’ll show your pin.

The bridge would then be a helpful blog post on let’s say, “11 Interior Design Tips For Your Living Room And Bedroom That Won’t Break the Bank.”

And within that content, you could showcase your products where it supports the tip you’re speaking of. Nail the ABCs of paid ads, and increase your chances of actually converting your hard earned dollars into ROI.

If you want to get the best from paid advertising, THIS is for you.

E) Podcasts

Now, there are two ways to look at podcasts.

First is to create your own

Second is to be interviewed on someone else’s podcast.

Creating your own podcast can be great for brand and building an audience. But if you’re just starting out, it can take quite a bit of time to get any sort of traction.

Getting interviewed on podcasts is a different story. Podcasters are always looking for interesting people to interview.

Even if you don’t have a ton of experience in the online world, your offline experiences and expertise could be a great way to land yourself a position on a popular podcast show. Now, if you don’t know which podcasts you should approach, an easy way to find opportunities is to look at your favorite podcasts and find someone in your industry that has been interviewed.

Look at the podcast page in your niche on Google Podcasts, click on explore and take a look around.

 

Filter through relevant podcasts, and pitch the host as to why they should interview you and the value you can give to their audience.

F) Email Marketing

Email marketing is great. You need traffic to get email subscribers. And it also requires opt-in forms to turn a visitor into a subscriber, using GetResponse will fasten your result.

My tip for you on email marketing is quite simple:

Focus on building your email list from day one. It’s important and you might as well collect emails from interested people from the start, even if it’s not a substantial list.

Be realistic with your goals and as you build your audience, put more time into your email list and see how it can serve your business.

G) Forums and Community Boards

Community forums like Quora, Reddit, and Facebook groups are great community promotion channels.

But before you go off and start posting links to your product pages, there’re a few things you need to understand. And these are all based around the unspoken rules of spam.

First: don’t promote your products or services pages within these groups. The intent of users on these platforms is to learn. Not to be sold to directly. Instead, think of these networks as a place to share your expertise, build relationships and help others.

Second: use links to your content sparingly. If you’re constantly posting links to your blog and have justified in your head that this is non-promotional, then you’re most likely wrong. Links can be more appropriate based on the network you’re posting on.

For example, Quora generally has longer answers, and linking to your content where it supports your point is a good idea.

Facebook groups on the other hand are a different story. Let’s say you’re a real estate agent and you join a “first time homebuyers” group on Facebook. If someone asks a question like: “I’m looking to buy my first home and was

wondering if I can even get a loan?”

Now, if every agent on that group posts links to their website, can you see how spammy that could get?

Instead, it would make sense to make an educative post regarding it perhaps from your experience or giving advice. The point is that helping first will go a lot farther than self-promotional content that can spoil your reputation.

Having your own Millionaire Facebook group also has a lot to do with your online success. Learn How to Grow a Facebook Group From Zero to 300,000 Members in 6 Months Without Spending a Dime On Adverts. Watch the Video Here to Learn the Secrets Kachikwu David Used to Grow a Massive Facebook Group That Makes N100,000 – N500,000 Monthly.

Conclusion

Now, I’d love to hear from you.

Which digital marketing strategy do you think is most effective in online marketing? Let me know in the comments and if you enjoyed this post, then make sure to share with loved ones.

Make sure you focus on one marketing channel before trying the next.

Take care.

I’m rooting for you.